Notable Publications.
It's the Mind-Set That Matters:
The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors.
Katherine White, Rhiannon MacDonnell (Mesler) and Darren Dahl make a compelling case for how to get consumers to recycle more: match the mindset with the message frame. In three experiments, including one field test in partnership with the City of Calgary, the team demonstrates how pairing a gain-framed message with an abstract mindset (and a loss-frame with a concrete mindset) leads to improved recycling intentions that persisted up to 6 months later. Not only is this good news for environmentalism efforts, but it is a significant contribution to the literature as well, providing a strong base for future studies.
In the Journal of Marketing Research, 2011
Belief in a Just World: Consumer Intentions and Behaviours Toward Ethical Products.
Katherine White, Rhiannon MacDonnell (Mesler) and John H. Ellard provide valuable insight into the consumers mind when it comes to choosing whether to buy fair trade products, or not. Leaning on the Just-World Theory, the team identifies when fair trade products are not attractive to consumers noting that without communicating potential for justice restoration to the consumer, motivation to purchase the product decreases. However, the team argues that if consumers feel that injustice can potentially be rectified, willingness to purchase a fair trade product increases. This phenomenon is examined in three studies and a pilot and two moderators are also identified.
In the Journal of Marketing, 2012
Other Publications.
Social Science Research Network. (2024)
Associations between Protestant Work Ethic and Multilevel Marketing Participation and Financial Outcomes.
Howie, K., Mesler, R. M., Tu, K. C., Chernishenko, J.
Journal of Business Ethics. (2024)
Bringing ethical consumption to the forefront in emerging markets: The role of product categorization
Besharat, A., Nardini, G., Mesler, R. M.
Acta Psychologica. (2024)
The association between political identity centrality and cancelling proclivity.
Mesler, R. M., Howie, K., Chernishenko, J., Shen, M. N., Vredenburg, J.
Journal of Philanthropy and Marketing (2024)
Better or different? Self‐differentiating appeals interact with self‐theories to predict volunteer intentions
Montford, W. J., Mesler, R. M., Chernishenko, J., Leary, R. B.
Health Policy. (2023)
Policy stringency and the spread of COVID-19: The moderating role of culture and its implications on first responses.
Tu K., Chen, S., Mesler, R.M.
Journal of Business Ethics. (2024)
Bringing ethical consumption to the forefront in emerging markets: The role of product categorization.
Besharat, A., Nardini, G., Mesler, R. M.
Food Quality and Preference. (2023)
Open to Experiencing… Meat Alternatives? The HEXACO Personality Model and Willingness to Try, Buy, and Pay Among Omnivores.
Bates, Z., Mesler, R. M., Chernishenko, J., & MacInnis, C.
Frontiers in Nutrition. (2023)
This Meat or That Alternative? How Masculinity Stress Influences Food Choice When Goals are Conflicted.
Leary, R. B., Mesler, R. M., Montford, W. J., & Chernishenko, J.
Sport marketing in a global environment. (2022)
Athlete–brand relationships in the era of “cancel culture”: Insights, analyses, and strategic development.
Mesler, R.M., Howie, K., Vredenburg, J., Chernishenko, J.
The Conversation. (2022)
Brands Can be Rewarded for Social Activism – But They Also Risk Losing Customers to Apolitical Rivals.
Vredenburg, J., Howie, K., & Mesler, R. M.
Journal of Consumer Affairs. (2022)
Effects of Perceived Scarcity on COVID‐19 Consumer Stimulus Spending: The Roles of Ontological Insecurity and Mutability in Predicting Prosocial Outcomes.
Leary, R. B., Mesler, R. M., Simpson, B., Meng, M. D., & Montford, W.
Journal of Nonprofit & Public Sector Marketing. (2022)
How Affective Displays and Self-Construal Impact Consumers’ Generosity.
Mesler, R. M., & Simpson, B.
Food Quality and Preference. (2022)
Unhealthy Food Choices in Adulthood: The Role of Childhood Financial Adversity, Situational Scarcity, and Self-Control.
Mesler, R. M., Simpson, B., Bates, Z., & Hinrichs, Y.
Appetite. (2022)
The Impact of Masculinity Stress on Preferences and Willingness-to-Pay for Red Meat.
Mesler, R. M., Leary, R. B., & Montfor, W. J.
Acta Psychologica. (2022)
Identity Salience Moderates the Effect of Social Dominance Orientation on COVID-19 ‘Rule Bending’
Mesler, R. M., Simpson, B., Chernishenko, J., Jain, S., Dunn, L. H., & White, K.
Personality and Individual Differences. (2022)
The Relationships Between Masculine Gender Role Discrepancy, Discrepancy Stress and Men's Health-Related Behavior.
Mesler, R. M., Leary, R. B., & Montford, W.
Food Quality and Preference. (2022)
Economic Hardship, Ontological Insecurity, and Household Food Waste.
Ghafoorifard, N., Mesler, R. M., & Basil, M.
Personality and Individual Differences. (2021).
I Can Be Perfect! Implicit Mindset Moderates the Relationship Between Perfectionism and Consumers' Maladaptive Weight Management Behavior.
Chernishenko, J., Mesler, R. M., & Basil, D. Z.
Journal of Applied Developmental Psychology. (2021)
Teacher Mindset is Associated with Development of Students’ Growth Mindset.
Mesler, R. M., Corbin, C. M., & Martin, B. H.
Journal of Language and Social Psychology. (2021)
“We” are in This Pandemic, but “You” can get Through This: The Effects of Pronouns on Likelihood to Stay-at-Home During COVID-19.
Tu, K. C., Chen, S. S., & Mesler, R. M.
Personality and Individual Differences. (2021)
Trait Self-Construal, Inclusion of Others in the Self and Self-Control Predict Stay-at-Home Adherence During COVID-19.
Tu, K. C., Chen, S. S., & Mesler, R. M.
Journal of Consumer Research. (2015)
How Construals of Money Versus Time Impact Consumer Charitable Giving.
MacDonnell, R., & White, K.
Performance Improvement Journal. (2012)
When Rewards Go Wrong: A Tale of Five Motivational Misdirects.
Steel, P. D. G. & MacDonnell, R.
Journal of Marketing. (2012)
Fair is Fair: Consumer Just World Beliefs and Intentions and Behaviors Towards Fair Trade Products.
White, K., MacDonnell, R., & Ellard, J.
Management Research Review. (2011)
Is Telework Effective for Organizations? A Meta-Analysis of Empirical Research on Perceptions of Telework and Organizational Outcomes.
Harker-Martin, B., & MacDonnell, R.
New Work, Employment and Technology. (2009)
Predicting Teleworker Success: The Role of Personality, Motivational, and Situational Characteristics.
Hambley, L. A., O’Neill, T., MacDonnell, R., Greidanus, N. & Kline, T. J. B.
The Psychologist-Manager Journal. (2009)
Bringing Group-Level Personality to the Electronic Realm: A Comparison of Face-to-Face and Virtual Contexts.
MacDonnell, R., O’Neill T., Kline, T. J. B. & Hambley, L. A.
Media Mentions.
2019.
Harvard Business Review.
The Elusive Green Consumer. “White and her colleagues Rhiannon MacDonnell and Darren Dahl found that in the context of residential recycling, a loss-framed message (“Think about what will be lost in our community if we don’t keep recycling”) works best when it’s combined with specific details about the behavior, such as when to put out the recycling cart, what materials are recyclable, and so forth. That’s because people in a loss-framed mindset tend to want concrete ways to deal with a problem…”
by Katherine White, David J. Hardisty and Rishad Habib
From the July–August 2019 Issue
Opportunities.
For Graduate Students.
The Master of Science in Management (MSc (Mgt)) degree meets a growing need in graduate management education. Unlike a traditional MBA that offers education in functional knowledge and skills, our MSc (Mgt) program focuses on developing competence in research with majors in Accounting, Finance, Human Resources & Labour Relations, International Management, Marketing, and Policy & Strategy.
For Summer Students.
There are plenty of research opportunities available for summer students! Bolster your resumé with a summer work term as a research assistant and gain real work experience in the challenging field of research and academia.